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Use Google to manage the news, get focused and boost productivity

27 November 2009

Managing The News

Do you ever feel overwhelmed and stressed out trying to keep up with the latest business news?

It’s tempting to distract ourselves from getting on with making those essential business development / cold calls, and instead gorge on some news. Unfortunately, there’s so much available with mailing lists, trade magazines and of course, billions of web pages –  it can be the cause of stress and massively damage our productivity levels. Fortunately we now have RSS…

Far better to go for quality over quantity when it comes to news! Technology like RSS feeds for example, when used carefully, enable access to the stuff we want, when we want it.  Try using it for a month and experience a huge boost in productivity:

Step 1 - Cut out all random web surfing activities.

Step 2 - Set up Goggle News Reader.

Google has about 80% of the search engine market and is the undisputed king when it comes to search (despite a valiant effort recently by Microsoft with Bing).  Their ‘Reader’ service allows us to subscribe to different news feeds, share them with colleagues and even analyse time spent on them (so if we’re not reading them, bin them).

Step 3 - Schedule time slots to look at them.

It’s really important to schedule specific slots in the diary, otherwise we risk spending all morning on them. It depends on how much ‘news’ we really need, but a good target to go for is Mondays, Wednesdays and Fridays, for half an hour, first thing in the morning (8AM to 8:30AM). Be super efficient and use a smart phone (Blackberry , iPhone, Nokia etc.) if you commute to workon a train/tube/metro.  Delete everything on Friday if you didn’t get a chance to read it – something just an ‘interesting’ will come along the following week. Here’s a few to get you started:

Business Weekhttp://www.businessweek.com/rss/bwdaily.rss


Healthy Sales Exec: http://www.healthysalesexec.com/feed

To get serious about boosting your productivity levels, check out:

How to Handle Information Overload.

Sidney being super productive

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